It is a core part of every marketer’s job to build trust with the customer and establish a reliable brand reputation. But just because you say your products and services are great, doesn’t necessarily mean prospective customers will believe you. After all, it’s expected that a marketer will go out of their way to present the company in the best possible light. This is where a strong influencer marketing strategy can help you build customer trust. Additionally, it can give you a strong competitive advantage by increasing awareness of your brand, helping you better target your audience and enrich your … Continue reading Guide to Influencer Marketing